Tommy Hilfiger Announces Sponsorship of the Golf Club at Chelsea Piers

NEW YORK--(BUSINESS WIRE)--The Tommy Hilfiger Group, which is wholly owned by PVH Corp. (NYSE:

PVH), is pleased to announce its sponsorship of the Golf Club at

Chelsea Piers.

The sponsorship marks a continued push into the golf

market for the brand since re-launching the Tommy Hilfiger golf

collection in North America in 2011. In February, Tommy Hilfiger

announced Keegan Bradley, the 2011 PGA Championship winner and PGA Tour

Rookie of the Year, as global ambassador for the Tommy Hilfiger Golf

men's collection and, in March, British golfer Melissa Reid was named

the ambassador for the Tommy Hilfiger Golf women's


"This partnership with Chelsea Piers is an exciting new opportunity for

the brand," said Tommy Hilfiger. "The Golf Club at Chelsea Piers is an

iconic spot for New York golfers and a great location to showcase the

golf collection."

The two-year Golf Club sponsorship deal includes prime advertising

placement for the Spring 2012 golf campaign featuring Keegan Bradley.

Eye-catching Tommy Hilfiger branding runs from the West Side

Highway to the tip of the 200-yard fairway, including entrance signage,

parking garage banners, tee divider patches, tower banners, point of

sale graphics, and elevator door wraps. Golf Club staff, including 12

golf professionals, will be outfitted in Tommy Hilfiger Golf

men's and women's apparel. Select merchandise from the collections will

be sold in the New York Golf Center pro shop at Chelsea Piers.

"Tommy Hilfiger is an iconic, American brand that we are proud to

be partnering with," said Dana Thayer, Senior Vice President,

Sponsorship, Chelsea Piers. "We look forward to seeing the Spring

campaign and Tommy Hilfiger branding throughout the Golf Club."

"I am thrilled to be representing Tommy Hilfiger Golf as part of

this important new partnership," said Keegan Bradley. "My involvement

with the brand has been exciting and I look forward to continuing our


The new campaign for the men's golf collection features Keegan Bradley

in Spring 2012 Tommy Hilfiger Golf apparel with members of the

eclectic "Hilfiger" family, a cornerstone of the brand's seasonal

advertising campaigns. The classic men's polo, timeless aviators, and

women's knits in the collections are featured against a traditionally

preppy golf course setting, complete with branded Tommy Hilfiger

golf cart and clubs. The imagery is inspired by the preppy and energetic

spirit found at the core of the brand's classic, American, cool


The Tommy Hilfiger sponsorship will be unveiled on June 12, 2012

and the brand's partnership of the Chelsea Piers Golf Club will continue

through December 2013.

About The Tommy Hilfiger Group

With a premium lifestyle brand portfolio that includes Tommy Hilfiger,

Hilfiger Denim and Tommy Girl, the Tommy Hilfiger Group is

one of the world's most recognized designer apparel groups. Its focus is

designing and marketing high-quality menswear, womenswear, children's

apparel and denim collections. Through select licensees, the Group

offers complementary lifestyle products such as sportswear for men,

women, juniors and children; footwear; athletic apparel (golf, swim and

sailing); bodywear (underwear, robes and sleepwear); eyewear; sunwear;

watches; handbags; men's tailored clothing; men's dress furnishings;

socks; small leather goods; fragrances; home and bedding products;

bathroom accessories; and luggage. The Hilfiger Denim product

line consists of jeanswear and footwear for men, women and children;

bags; accessories; eyewear and fragrance. Merchandise under the Tommy

Hilfiger brands is available to consumers worldwide through an

extensive network of Tommy Hilfiger retail stores, leading

specialty and department stores and other select retailers and retail


About PVH Corp.

PVH Corp., one of the world's largest apparel companies, owns and

markets the iconic Calvin Klein and Tommy Hilfiger brands

worldwide. It is the world's largest shirt and neckwear company and

markets a variety of goods under its own brands, Van Heusen, Calvin

Klein, Tommy Hilfiger, IZOD, ARROW, Bass

and G.H. Bass & Co., and its licensed brands, including Geoffrey

Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL

Michael Kors, Sean John, Chaps, Donald J. Trump

Signature Collection, JOE Joseph Abboud, DKNY, Ike

Behar and John Varvatos.

About The Golf Club at Chelsea Piers

The Golf Club at Chelsea Piers is America's most

technologically-advanced golf driving range and teaching center. The

Golf Club features 52 heated and weather-protected stalls on four

levels, a computerized automatic ball tee-up system and a 200-yard, net

enclosed artificial turf fairway with distinct greens and bunkers, two

Full Swing Simulators, and the on-site Golf Academy, a high-tech,

2,000-square-foot teaching center. Manhattan's only multi-tiered,

year-round golf driving range offers golfers the unique opportunity to

hit full shots, practice putting, take lessons from twelve top pros and

enjoy the ambiance of a riverside country club, without ever leaving the


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